At present, it can be said that the Chinese wooden door market is an era of crowded competition. It is precisely because of this chaotic war that the Chinese wooden door industry has now entered a period of stagnation and uncertainty. Companies in many regions participated in this unprecedented fight, which has caused their respective strengths to be greatly affected.

 

Perhaps people outside the industry seem to have little competition at all, but from the point of view of doing business itself, how can there be no competition? And the more companies there are in an industry, the more competition will become more intense. In particular, a large number of rising stars suddenly appear in the industry, which will inevitably cause a significant impact and threat to traditional enterprises in the industry. Therefore, for traditional wooden door companies, they must not only strive to maintain their market position, but also find ways to suppress the expansion of their opponents. But in addition to this, they have to distract their energy to deal with the long-established Qianlong in the Chinese wooden door market, which is an international wooden door brand enterprise.

 

Therefore, from the current situation, it is really not easy to be a good wooden door enterprise, but the world is always a place full of competition all the time. Just like the animals that live in nature, some people always say that weak meat is a very bad quality, so why do you eat plants or animals yourself? That is because you have the ability to eat them, but they do not have this. Ability to eat you. Therefore, it is said that weak meat and strong food are the most basic laws of nature and not bad qualities. The person who says such words is because he himself does not understand these very simple laws of nature.

 

We can see that giraffes have developed a fast running ability because they want to avoid the chase of wolves. Therefore, competition can promote enterprises to enhance their strength. Therefore, after a period of fierce competition for hegemony, in the end we must have some typical strong brand enterprises in the Chinese wooden door industry, and those enterprises that are too poor must also disappear from the market. The survival of the fittest is a natural reason. The disappearance of some inferior companies is actually a good thing for the long-term development of the industry, because it can prevent some companies from aimlessly developing themselves, resulting in a serious overproduction of certain products in the industry. Everyone brings disadvantages, and when the industry's dominant companies are born, the degree of effective regulation of the market is also higher.

 

According to the 2014-2018 in-depth analysis report of China's solid wood door market released by the China Report Hall, it was learned that the wood door industry is heavily polarized and the market is relatively chaotic. Under such a competitive environment, wood door enterprises can grasp the market development direction. As far as the current situation is concerned, the unclear positioning of wooden door enterprises is one of the main reasons for the chaos in the wooden door market. To restore the orderly development of the wooden door industry, it is necessary to start with the positioning of the enterprise.

 

The positioning of wooden door enterprises should be based on the five levels of area, class, occupation, personality and age, and the wooden door product image should be shaped according to the type of consumer. The specific problems should be tailored to local conditions and individual conditions.