In the era of knowledge economy, the traditional development model relying on cheap resources and labor has gradually fallen behind. This is also a major crisis faced by China's manufacturing industry in the process of globalization. At present, China's flooring products have been repeatedly subject to anti-dumping. It can be seen that the volume-based low-cost expansion path has not worked. Flooring companies need to change the traditional development model and take the creative development route of combining intellectual property rights and innovation Open up a new world.

China Building Materials Network

 

Externalization of major innovation activities

 

From manufacturing in China to creating in China is the dream of the flooring industry, why is it a dream, because it is difficult to achieve. In the fiercely competitive flooring industry, companies are busy with all kinds of pressure in the market, and they have no time to consider innovation. Moreover, companies engaged in production activities are not good at innovation. The creative industry belongs to another industry. It is composed of a group of people with inspiration, professional knowledge, creativity and skills. It is a group specializing in various innovative activities. This externalized innovative group does not need to be affected by innovative activities. For the enterprise's Shubo, this professional division of labor allows creative people to have a high degree of freedom and focus on innovation. On the other hand, innovation activities are mostly generated on the boundary between various fields, such as computer software and digital technology. The entire industry chain has far-reaching influence. From the supply chain to the sales chain and logistics, the information of each link has a great relationship with reducing inventory, timely supply and reducing logistics costs. But this depends on external excellent computer software majors and creative talents who understand management to complete these major innovation activities. Therefore, major innovation activities must be externalized.

 

Industrial design needs specialization

 

There are a series of important design activities in the external floor industry chain of enterprise design creativity, from product design, floor to secondary design of home decoration and store display design, etc. It has proved that it is difficult for the internal designer of the enterprise to shoulder this responsibility . For example, the store design of a store requires not only a three-dimensional design level, but also a deep understanding of the store ’s consumer psychology. For this reason, the Chinese clothing brand Youngor also specially invited a famous French store design expert as their consultant to guide the store Design, and designers within the company can engage in design management and design liaison. Industrial design is an industry that gives products a soul. Most of the world's famous cars are designed externally.For example, among the top ten best-selling cars in Europe, six are designed by Italy, and Lingzhi in Japan is also designed by Europe. .From manufacturing to creation, the flooring industry must also take the road of externalization and specialization.

 

The flooring industry needs innovative industries

 

In addition, in the flooring industry, it also needs to be improved in all aspects of the entire industrial chain, such as information management consulting, energy-saving product research and development, and technical services to reduce waste emissions. These are all within the scope of the creative industry. People often think that only industrial design It belongs to the creative industry. In fact, except for the entertainment industry, the innovation activities in the manufacturing industry belong to the creative industry. It is infiltrated into all links of economic activities. Because of this, the British government also uses education and training to improve Citizens' consciousness of creative life and enjoy creative life. Once society's understanding of creative activities deepens, it will definitely promote the development of creative industries and increase the urgency of demand for creative industries. Compared with the relatively mature home appliance industry and the fashion industry, the flooring industry has a clear gap. Therefore, the demand for creative industries is more urgent. The involvement of external specialized creative industries is conducive to changing the current waste of resources in the flooring industry, but it adds value. The low situation promotes the cold floor as an indispensable industry to beautify people's lives.

 

The transformation of China's manufacturing industry depends on creative industries, and the development of the flooring industry also requires creative industries. The flooring industry can win sustainable development only through creative industries to enhance the added value of products and actively transform into the service industry.